RANKS MODEL OF PERSUASION

Persuaders can choose from 4 strategies of action: 

1. Intensify their own good points.

2. intensify the weak points of their opposition.

3. Downplay their own weak points.

4. Downplay the good points of the opposition.

TACTICS FOR INTENSIFYING PERSUADERS ARGUMENT:

- Repetition: Continuously repeats or highlights the strengths of the persuader.

- Composition: indicates the proper composition of the speech or package of the persuader.

- Association: persuader associates with something or someone of strong reputation.

TACTICS FOR DOWNPLAYING PERSUADERS ARGUMENT:

- Omission: omits errors of the persuader.

- Diversion: creates diversion to distract focus on weak points.

- Confusion: creates confusion in the midst of crisis. e.g when Malaysian PM was asked why does he keep building more brides , he replied saying he might as well build more rivers. :D 

METHOD OF SELF PROTECTION: Protecting self 

Commercial view and comparison to closest competitor.

Volkswagen Touareg commercial

In direct comparison to its closes rival the AUDI SUV.

-VW intensifies their strength as a powerful vehicle by repeatedly showing the SUV pulling a Boeing 747 the shot repetition highlighting its strength.

-VW associates it engine strength with that of the aircraft.

-They downplay the vehicle strength of their opposition by omitting their features from the commercial.

-They also divert our attention from other vehicles entirely

GENDER INEQUALITY

Gender Inequality is the differential or preferential based on gender being male or female.

In todays society we have strong questions that need resolution.

1. what gender inequalities still exist today? 


  The issue of salary cap, which illustrates women get paid less for equal jobs done by men, also the social and business discrimination of the female gender shows that women are taken less seriously in school and in the social enviroment as a result of being viewed as the weaker gender.

However, even women contribute to this effect as they prefer male professionals in some areas of specialty to female professionals. For example, most women will prefer to see a male gynaecologist even during child birth and for other crucial matters, this does not help the gender equality.

Other issues like glass ceiling and glass escalator highlights gender inequality.


2. What is glass ceiling and how can individuals breakthrough the glass ceiling?


Glass ceiling is an invisible barrier that deters or prevents women from moving higher in an office or position.

To breakthrough, women must continue to strive and persist to fight and stop the discrimination firstly among themselves then they consistently pursue higher positions.

3. Are there other types of glass ceilings that are faced by those other than women? 


There are other forms of glass ceilings but are not necesserily barriers, there are Glass Escalators which is the counterpart of glass ceilling, it allows and encourages men to move up to higher positions or hold better office than women.

CONCLUSION:  The struggle of gender inequality even though has diminished in recent years still exist and must be fought to the last, as we are all humans and should share and benefit equally.

HAPPY NEW YEAR, HAPPY NEW BLOG :D

Its a new year, with new desires, aspirations, goals, resolutions and most importantly new blogs. After going through a rather boring festive season and slow start to the new year, i look to my blog to pour out my stress and trust  Mr. Deepak Menon to add more trouble to my already hectic lifestyle.

However, I only feel the pain at the moment but appreciate every moment of the the journey because i will look back at all this and be thankful. Hopefully this year will be better than the last, and will be the best i have ever had so far.

I am watching with my two eyes. I can see you.